Brändö is a small island community in the Aland archipelago. The population had been steadily
decreasing and its viability was at risk. The community needed a refreshed brand, an appealing narrative and multi-channel marketing
activities to stand out for families that wished to re-locate out from the urban hassle, and support
for the local businesses.

We co-created with the local inhabitants and actors a new community brand concept, a marketing
plan and supported local entrepreneurs in their tourism and well-being businesses. The community
prepared an introduction concept for potential newcomers and made building sites for houses
available. Video material produced by Soma Idea was the core of the marketing activities.